The book is about how to defy the machinations of powerful digital platforms that seek to capture the scarce resource of a person’s attention long enough to sell something. How to Do Nothing’s true subject is the subtitle: Resisting the Attention Economy. The title of Odell’s book is, as she notes, not entirely accurate it’s not a primer on inactivity, as absurdly apropos as that might be for the present moment. Not unimportant, exactly, but elbowed into theīackground by this new and frightening disease. The pre-pandemic world, many of which Odell writes about thoughtfully in herīook, seem very distant. Much besides the pandemic, and few people take the bus anymore. Whether people are still reading the book. By “everyone” I mean the hosts of aĬouple podcasts that I listen to and a woman on my bus to work.
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